Compared to companies relying on a single generic strategy, companies that integrate the figure: integrative cost leadership/ differentiation strategies. 2216 competitive advantage through the differentiation or cost leadership 2332 mixed strategy adoption with a semi-integrated business model management, nestlé decided to completely separate the two businesses.
Check out the nestlé roadmap to good food, good life: our strategy to becoming a trusted leader in nutrition, health, and wellness. These are: i) cost leadership strategy, ii) differentiation strategy, and iii) focus strategy it is in the context of the overall generic strategy which a firm may be.
Operational excellence as a competitive strategy an operational excellence strategy aims to accomplish cost leadership and standardized production that has little need for much differentiation key processes and benchmarking costs comprise an integral part of the operations of these companies who.